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Loyalty Manager

Company: Jockey International, Inc.
Location: Kenosha
Posted on: July 31, 2022

Job Description:

The newly created Loyalty Manager role is responsible for creating and launching a new direct to consumer loyalty program in 2022 and will work closely with cross-functional teams to manage the rollout and ongoing optimization of the program. We are looking for someone with deep loyalty expertise, strategic vision for our new loyalty program, and excellent operational abilities. They will be responsible for the development, execution, and evaluation of Loyalty marketing by providing analytical insights, reporting and actionable intelligence to help guide the decision-making process. The right candidate will be a strong leader with a data-driven, creative mind who is passionate about brand loyalty. You must be an organized self-starter who is excited by the opportunity to create a loyalty program from scratch. Your positive attitude and natural communication skills make it easy for you to bring cross-functional teams together. You use your critical thinking and problem-solving skills to endlessly seek new opportunities to strengthen our connection with our consumers. Who are you marketing?For more than 140 years, Jockey has been providing families with quality and comfort they can trust, and will continue to be there for generations to come. The inspirational stories of our everyday heroes exemplify our values of authenticity, courage, hope and family. Jockey is committed to quality and innovation, and the passionate pursuit to satisfy the human need for comfort continues to be the company's hallmark. Jockey products are sold in more than 145 countries, making us one of the most well-known apparel brands around the world.What We Stand For:Jockey's culture reflects the values of our leadership. Success is achieved through hard work, mutual respect, and offering consumers products with striking quality and style from a brand they trust. Jockey associates and Jockey products are the genuine article. Retail is where the Jockey Lifestyle Brand meets the community. We were just named one of the Dave Thomas' Foundation's top Adoption-Friendly employers. Our non-profit 501c(3) Jockey Being Family organization helps to strengthen adoptive families in a variety of ways. We encourage our employees to take part in their community and enable them to support their volunteer passion with 40 hours of paid volunteer time annually.What you'll do in this role:

  • Aggregate data and inputs from DTC consumer shopping behaviors, industry analysis and consumer insights to develop a loyalty strategy designed to increase purchase frequency and annual spend, trial new products, drive engagement, optimize consumer lifetime value and deliver the best experience to our consumers
  • Collaborate with our DTC Marketing Team to define the consumer experience online and in-store and lead the development process with internal stakeholders.
  • Define and manage the development of the Loyalty Program to support the long-term vision, while also working in an agile manner to execute quick wins
  • Establish program KPI's and present on key reporting metrics, offering performance insights and identifying opportunity gaps to program success
  • Partner with the Data Science team to set up automated reporting and dashboards to measure results, model financial impacts and develop ongoing optimizations
  • Provide direction and training to internal partners on how the program should be communicated to consumers as well as partnering to understand opportunities for optimization in our messaging strategies
  • Create and implement tailored campaign strategies including promotional, behavioral, and product-focused programs that support personalized consumer preferences and business objectives
  • Facilitate knowledge sharing across teams and advise on personalization best practices
  • Continue to partner with the Direct Marketing team to build a roadmap supporting the ongoing evolution of the program
  • Work with cross-functional partners in Legal, finance, and other functions to ensure that we are developing loyalty engagement marketing experiences and campaigns that meet privacy, legal, policy, and customer experience standards and requirements
  • Requirements for success:
    • Bachelor's Degree in Business, Marketing or related degree
    • Minimum of 5 years marketing or business experience, with majority of experience coming from supporting loyalty programs for retailers
    • In-depth knowledge of Customer Loyalty theory and implementation including integrated marketing and CRM disciplines (including primary research, segmentation, targeting, direct marketing and customer care)
    • Experience with various Loyalty models and their pros and cons
    • Demonstrated ability to partner with cross-functional teams, including a familiarity with agile methodologies and experience working with technical teams
    • Proficient at digging into advanced data sets to identify insights that will guide our strategy
    • Impeccable communication skills and ability to work with global stakeholders across many time zones and cultures
    • Tableau experience preferred
    • Must have end-to-end campaign experience concept, execution, and post-mortem Jockey offers employees:
      • Full-time employment with competitive salary and benefits (including medical, dental, vision, 401k, paid vacation and holidays)
      • A consistent first shift, weekday work schedule
      • Onsite health & wellness programs and generous employee discounts
      • Fashion-forward, business casual work environment (Jeans are ok!)
      • 40 hours per year of paid volunteer time
      • PTO/shut down the week between Christmas and New Year's In return for your expertise, JOCKEY offers a unique opportunity for on-the-job training, fitness club discounts, onsite health & wellness programs, generous employee discounts, a business casual work environment, and a challenging work environment! Follow us on LinkedIn and stay connected! Founded in 1876, Jockey International, Inc. is a privately held, family-owned company with headquarters in Kenosha, WI. Started by Rev. Samuel T. Cooper as a sock company to serve lumberjacks of the day, the company has expanded into one of the most well-known apparel brands around the world. Today, Jockey products are sold in more than 145 countries. Jockey is committed to quality and innovation, and the passionate pursuit to satisfy the human need for comfort continues to be the company's hallmark. Visit to experience the quality and craftsmanship of the Original American Underwear brand. Jockey International, Inc., and its subsidiaries, provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. We are also committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures.

Keywords: Jockey International, Inc., Kenosha , Loyalty Manager, Executive , Kenosha, Wisconsin

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