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Director of Sales-Bonus Plan

Company: Geneva National Resort & Club
Location: Lake Geneva
Posted on: June 21, 2022

Job Description:

DIRECTOR OF SALES

Excellent salary and benefits!

Paloma Resort Properties is seeking an inspiring leader, team builder, and motivator who will guide our Lake Geneva resorts sales team to drive revenue for golf, overnight lodging, and corporate and social functions. We are looking for a for a Director of Sales who can hit the ground running with a proactive approach toward procuring business and a strong presence at both Geneva National Resort & Club and The Ridge Hotel. This position assists in the development and implementation of programs that support the properties' financial objectives as well as managing and developing the Sales team.

ESSENTIAL JOB DUTIES


-Create and implement effective direct sales and strategies and lead sales personnel towards achievement of corporate sales objectives and budget.
-Solicit new and existing group business in the local, regional, and national market to build sales leads.
-Develop, establish, maintain & monitor overall sales and event procedures. Reporting to include market analysis, analysis of competition, preparation of annual Sales plan, and onboarding plan for all team members.
-Prepare monthly, quarterly, and annual sales forecast.
-Benchmark sales efforts: Group rooms, golf, catering, stay and play.
-Establish and execute structured prospecting program for all categories of sales.
-Participate in revenue strategy meetings and recommend strategies to improve sales.
-Oversee and evaluate market research and adjust sales strategy to meet changing market and competitive conditions.
-Establish goals & working plans for group sales on a departmental level and with each staff member. Track & monitor progression of goals.
-While leading the team, also produce a certain dollar amount of sales per year for the property, mainly in larger corporate programs.
-Work closely with golf, rooms, food and beverage and other department executives to maintain group satisfaction.
-Evaluate sales staff on a daily, weekly & annual basis. Set goals with the Sales Director for each staff member & together monitor the progression of those goals. Document annual evaluations and any disciplinary discussions in employee files.
-Assist in establishing pricing structure for property on an annual basis & ensure that pricing integrity is maintained.
-Tour prospective clients & coordinate tour process.
-Establish & maintain a positive working relationship with area hotels & vendors.
-Meet & exceed monthly sales goals.
-Monitor sales contracts & monitor collection of payments & deposits.
-Monitor sales calls to tournament & catering coordinators and catering & wedding coordinator for repeat customers and smaller groups.
-Attend industry-related tradeshows, community events and industry meetings.

Keywords: Geneva National Resort & Club, Kenosha , Director of Sales-Bonus Plan, Executive , Lake Geneva, Wisconsin

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