Director of Sales-Bonus Plan
Company: Geneva National Resort & Club
Location: Lake Geneva
Posted on: June 21, 2022
DIRECTOR OF SALES
Excellent salary and benefits!
Paloma Resort Properties is seeking an inspiring leader, team
builder, and motivator who will guide our Lake Geneva resorts sales
team to drive revenue for golf, overnight lodging, and corporate
and social functions. We are looking for a for a Director of Sales
who can hit the ground running with a proactive approach toward
procuring business and a strong presence at both Geneva National
Resort & Club and The Ridge Hotel. This position assists in the
development and implementation of programs that support the
properties' financial objectives as well as managing and developing
the Sales team.
ESSENTIAL JOB DUTIES
-Create and implement effective direct sales and strategies and
lead sales personnel towards achievement of corporate sales
objectives and budget.
-Solicit new and existing group business in the local, regional,
and national market to build sales leads.
-Develop, establish, maintain & monitor overall sales and event
procedures. Reporting to include market analysis, analysis of
competition, preparation of annual Sales plan, and onboarding plan
for all team members.
-Prepare monthly, quarterly, and annual sales forecast.
-Benchmark sales efforts: Group rooms, golf, catering, stay and
-Establish and execute structured prospecting program for all
categories of sales.
-Participate in revenue strategy meetings and recommend strategies
to improve sales.
-Oversee and evaluate market research and adjust sales strategy to
meet changing market and competitive conditions.
-Establish goals & working plans for group sales on a departmental
level and with each staff member. Track & monitor progression of
-While leading the team, also produce a certain dollar amount of
sales per year for the property, mainly in larger corporate
-Work closely with golf, rooms, food and beverage and other
department executives to maintain group satisfaction.
-Evaluate sales staff on a daily, weekly & annual basis. Set goals
with the Sales Director for each staff member & together monitor
the progression of those goals. Document annual evaluations and any
disciplinary discussions in employee files.
-Assist in establishing pricing structure for property on an annual
basis & ensure that pricing integrity is maintained.
-Tour prospective clients & coordinate tour process.
-Establish & maintain a positive working relationship with area
hotels & vendors.
-Meet & exceed monthly sales goals.
-Monitor sales contracts & monitor collection of payments &
-Monitor sales calls to tournament & catering coordinators and
catering & wedding coordinator for repeat customers and smaller
-Attend industry-related tradeshows, community events and industry
Keywords: Geneva National Resort & Club, Kenosha , Director of Sales-Bonus Plan, Executive , Lake Geneva, Wisconsin
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