Partner Marketing Specialist, Influencers - Firearms Industry

Company: Delta Defense
Location: West Bend
Posted on: May 7, 2025

Job Description:

Job Category: MarketingRequisition Number: PARTN001738 West Bend, WI 53095, USAJob DetailsDescriptionAre you ready to promote a mission you can BELIEVE in?

• Are you a firearms enthusiast and love the idea of turning your passion into a job?
• Do you have a strong belief in the 2nd Amendment?
• Do you support the natural-born right to armed self-defense?
• Do you believe in the mission of the U.S. Concealed Carry Association (USCCA)?Delta Defense, LLC is the private company that provides Marketing, Operations and Customer Service for the USCCA. The USCCA safeguards life, freedom, and finances for responsible American gun owners. Learn more about the USCCA atPosition Summary:We seek an experienced Partner Marketing Specialist in the firearms space to enhance our marketing efforts and focus on influencers. This exciting opportunity to shape and grow our influencer partnerships will allow you to make a difference and create meaningful connections.Are you energized by the opportunity to blaze a trail where no one has gone before? Do you delight in creating something from nothing? Hunt for opportunity and sell the USCCA brand as you open doors and transform our influencer partnerships into powerful growth channels.Qualified candidates should have experience in digital marketing and hold industry connectivity to influencers or content creator partnership management. Your ability to engage with influencers and advance the self defense dialogue will be crucial in cultivating partnerships that enhance top line revenue. Essential Duties and Responsibilities:
  • Identify and evaluate potential influencer partnerships, deciding who aligns with our brand vision and who we should part ways with.
  • Engage with our PR team to ensure new talent aligns with our culture and brand profiles.
  • Secure necessary approvals from Legal and Compliance for all influencer relationships with the USCCA.
  • Build and maintain robust relationships with influencers and content creators to foster co-creation, collaboration, and shared success.
  • Develop and implement dynamic marketing campaigns and content strategies that resonate with our target audience and meet marketing objectives.
  • Analyze influencer initiatives to reveal effectiveness and uncover performance trends. Utilize data to generate actionable insights that guide strategic decisions.
  • Establish clear KPIs to measure the success of influencers and content creator partners, ensuring alignment with business goals and ROI expectations.
  • Facilitate regular reviews with our influencers to evaluate performance, share insights, and identify opportunities for growth or strategic shifts.
  • Manage influencer and content creator budgets, ensuring spending is strategic and cost-effective while maximizing reach, engagement, and membership growth.
  • Stay current on industry trends and competitor activities to inform strategic planning and identify new influencer opportunities.
  • Partner with fellow marketing leaders to craft a cohesive marketing strategy across all business channels.
  • Collaborate with funnel specialists and the creative team to enhance and optimize the overall customer experience.Required Skills/Experience Education:
    • This position is based at our corporate headquarters in West Bend, Wisconsin and requires a minimum of 3 days per week in office.
    • Demonstrable experience in successfully building and growing a partnership with an influencer or brand from the ground up.
    • Bachelor's degree in Marketing, Communications, Business, or a related field. Equivalent experience will be considered.
    • 7+ years of experience in digital marketing, with an emphasis on influencer and content creator partnership management, or related roles.
    • Influencer management experience, including within the firearms industry.
    • Strong analytical skills with expertise in data analysis, tools, and reporting.
    • Ability to work collaboratively in a fast-paced environment.
    • A genuine interest in media/influencer/creator trends, emerging technologies, and their implications for partnership strategies.
    • Proven experience in leading teams or initiatives, fostering collaboration, and driving results in multi-stakeholder environments.
    • Understanding of compliance requirements related to advertising and marketing in the firearms industry.
    • In-depth knowledge of the firearms industry, including trends and current events or legislation that may impact USCCA operations. Firearms training experience preferred.
    • Exceptional written and verbal communication abilities, and proficiency with electronic communication tools.
    • Demonstrates the Core Values of Delta Defense, LLC.Why YOU should Work at Delta Defense!
      • 23 Days of Personal Time Off, 8 company holidays, plus paid day of volunteer service annually
      • Personal protection, fitness, and home office reimbursement program ($500 annually)
      • Robust insurance coverage options: Medical, Dental, Vision, HSA, FSA, Life, STD, LTD, & Pet Insurance
      • Complimentary USCCA Elite membership & store discounts
      • Nationally recognized in 2023 and 2024 as a Newsweek Top 100 America's Most Loved Workplace
      • Top Workplaces USA award in 2022!
      • Named on Inc. 5000 "Fastest Growing Private Companies" list 13 years in a row!
      • Milwaukee Journal Sentinel "Top Workplace" award 7 years in a row!
      • Milwaukee Business Journal "Best Place to Work" award 6 years in a row!
      • We are a fun, fast-paced, and rewarding place to work and grow!Benefits information can be reviewed at: PM19April 2, 2025PI0ebdeffed6b1-37820-36450897

Keywords: Delta Defense, Kenosha , Partner Marketing Specialist, Influencers - Firearms Industry, Advertising , West Bend, Wisconsin