Marketing Specialist

Company: Fischer Paper Products Inc
Location: Antioch
Posted on: September 23, 2022

Job Description:

The Marketing Specialist (MS) supports the strategic initiatives of Fischer Paper's Marketing & Sales department, executing tactics associated with our core go-to-market strategies. The MS's work expands customer and community coverage and reach, optimizes organizational planning and execution, and improves our solution-based selling approach. The MS leads and participates in projects related to all aspects of Marketing in support of the company's growth and progress and serves as a key ambassador for community-facing events. This is a full-time, on-site position.
Essential Duties & Responsibilities

• Promote the Fischer brand and events to customers, employees, and the community by creating internal and external communications.
• Work with Fischer's advertising agency on collaborative creative, PR, and social media activities and provide regular updates
• Execute Fischer's social media strategy across various platforms working with HR, IT and ad agency
• Maintain and improve the Fischer website by creating new promos, case studies, updating photos, etc..
• Identify opportunities within the community where Fischer can support the community and promote its brand and assist in launching and leading initiatives
• Manage marketing campaigns to generate quality sales leads using available tools and purchased information to create sales leads, and work with Sales to upload leads into Salesforce platform
• Develop marketing collateral and training material for the Fischer Paper salesforce
• Provide market research and data for strategic planning, marketing campaigns, and company initiatives
• Identify, plan, and attend trade shows and community events.
• Participate in the New Product Development (NPD) team meetings and support NPD initiatives.
  Ideal Qualifications
  • Bachelor's degree and 5 years experience in Marketing, Communications or other relevant discipline or equivalent education and experience.
  • Demonstrated project management experience
  • Experience working with outside vendors and resources
  • Proven experience representing company to community, at trade shows and other public events
    Fischer Paper Products is a growing family company with more than three generations of experience in manufacturing and supplying high-quality, food-safe paper products - including specialty bags, wraps, liners, napkin rings, and more. Whether we're custom printing, developing a seamless inventory management plan, or tailoring the fit and function of our bags and wraps, our team is passionate about creating packaging solutions that meet our client's exacting performance needs.

Keywords: Fischer Paper Products Inc, Kenosha , Marketing Specialist, Advertising , Antioch, Wisconsin