KenoshaRecruiter Since 2001
the smart solution for Kenosha jobs

Digital Marketing Manager - SEO/SEM

Company: Paladin
Location: Lake Geneva
Posted on: January 12, 2022

Job Description:

Paladin is seeking an individual responsible for managing and implementing paid and organic search marketing initiatives. This role includes directly managing and improving paid media campaigns and strategy, analyzing and identifying SERP gaps, implementing organic search engine optimization strategies, and championing new marketing technology tools for both SEO and SEM channels.

Responsibilities:
SEM :
Content creation and implementation of paid search campaigns
Optimize paid search, display, and paid social campaigns in Google Ads, Facebook, Instagram, and Linkedin
Identify, implement and test new opportunities in the paid advertising space.
Work directly with Director of Business Intelligence on the implementation of Google Analytics goals/properties and Google Tag Manager
Manage digital media spend
Extract campaign data, generate monthly client reports, quarterly reports, and ad-hoc reports, interpret and analyze results
Maintain PPC and online marketing knowledge
Meet or exceed CPA and ROAS goals for paid search
Responsible for channel ROI metrics and ensuring all campaigns fall within the goals for channel spend and new customer acquisition numbers.
Work with the Digital Marketing Manager on channel recommendations and strategy improvement

SEO:
Conduct technical SEO audits to identify user experience opportunities and surface optimizations and action items for implementation
Analyze and identify SERP gaps and create strategies to close gaps
Work with the Director of IT to have top-line recommendations implemented
Utilize Hubspot SEO recommendations on all Mecum web properties
Make technology stack recommendations for improvement on SEO strategy
Implement metadata, on-page SEO, and improve internal linking
Develop image optimization initiatives
Conduct keyword research, competitor gap analysis, and digital media budget forecasting
Champion SEO best practices internally and lead SEO training sessions (content creators, writers, etc.) as needed.
Work with PR and Content Marketing teams to generate new inbound links from high-authority websites

Requirements:
2+ SEO and/or SEM channel management
Knowledge of Google Analytics, Google Search Console, SEO tracking tools such as SEMRUSH, Google Ads, Bing Ads, Paid Social Ad platforms
HTML basics
Google Ads Certified preferred
Proficiency in Google Tag Manager
Microsoft Excel
Hubspot Knowledge preferred
Salesforce CRM knowledge preferred

Keywords: Paladin, Kenosha , Digital Marketing Manager - SEO/SEM, Advertising , Lake Geneva, Wisconsin

Click here to apply!

Didn't find what you're looking for? Search again!

I'm looking for
in category
within


Log In or Create An Account

Get the latest Wisconsin jobs by following @recnetWI on Twitter!

Kenosha RSS job feeds